Thursday, 1 April 2010

Is Ed Westwick the new Jason Priestley?


If you're under 30 there's a chance you won't have heard of Jason Priestley, but back in the early 1990s few teenage bedroom walls escaped without a poster or two of the brooding star. Rocketed to fame on the back of the ballistic TV missile that was Beverly Hills 90210 (cast pictured below), the original incarnation of the LA-set teen TV soap, Priestley was the 1990's answer to Jimmy Dean.


Pepe Jeans has always had a knack of partnering with iconic faces for its campaigns and back in the day we linked Priestley up with one of the world's most celebrated fashion photographers of his time, Bruce Weber. 

The results were jaw-dropping but alas we've lost many of the original images in the passage of time. The shot pictured was just one in a set of around 15 images. Take a look at the picture at Priestley Mark II, Ed Westwick. This image of the star of Gossip Girl was shot for a recent issue of Arena Homme Plus.

We at Pepe Towers can't help but be reminded, in a misty-eyed kind of way, of that shoot with Bruce and Jason.

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