Pepe Jeans' Neal Street store has teamed up with London Evening Standard and Seven Dials for an exclusive discount shopping evening tomorrow on Thursday 29th April.
Starting from 5pm shoppers can not only claim a fantastic 20% discount at the Pepe Jeans store, and other participating Covent Garden shops, but they can also enjoy a slice of late night Mediterranean-style shopping as the promotion stretches to 9pm. And, if the weather men are right we could be expecting one of the warmest evenings of the year so far. Yayyyy.
To claim your 20% discount log on to www.sevendials.co.uk/standard and print out a voucher. Also, keep a lookout for anyone wearing a Seven Dials T-shirt as they're armed to the teeth with free goodie bags.
We'll be running a similar promotion at our Carnaby Street store on 12th May, so stick it in your diary.
The biker jacket trend is one look that refuses to give up and in the summer 2010 collections it remains the trophy item for countless fashion brands (including Pepe Jeans as pictured above), from the catwalks to the high street.
Part of its charm is the biker jacket's versatility. At the last round of catwalk shows the runways, as well as the audience rows, were littered with vertiginously heeled stick-thin models and fashion reporters in biker jackets - some teaming chic clean-lined moto jackets with ultra feminine skirts and dresses as seen on the New York catwalks at Lamb (above left) and Philip Lim (above centre), while others worked the biker jacket into a more hard-edged 1980s look or, like designer Tracy Reese (above right), opted for a more casual denim-led look.
At Pepe Jeans we're loving the tough girl biker look and have even interpreted the style into a more layering-friendly, sleeveless leather gilet (pictured left). The subtly refined lapel and silver studded surface texture screams rock'n'roll glamour and is a certified statement piece that looks as great over a sexy mini-dress as it does over a slouchy goth-rock T-shirt and spray-on jeans.
Whatever your take is on the biker jacket trend, it's one of those looks that your wardrobe cannot afford to be without this summer.
Denim junkies would be well advised to lay their hands on this week's issue of Grazia magazine. With thirteen pages dedicated to the season's must have denim looks, the Grazia fashion team reveals the best styles for almost every body shape. Included on pages 91 and 93 are two of Pepe Jeans' hottest styles, our oversized Judo jean and the paper thin Pixie jegging.
Fans of twisted 1990s TV masterpiece Twin Peaks have been rejoicing since news hit that the complete two series box-set is available on DVD.
Die-hard viewers were left stewing after the series' madcap director David Lynch vowed that his hit homage to teen angst, daytime soaps, and murder mysteries would never be repeated on British TV.
Almost 20 years have now passed since FBI agent Dale Cooper (pictured above with the Little Man From Another Place), played by Kyle MacLachlan, arrived at the small Washington town Twin Peaks on the trail of a killer. When high school homecoming queen Laura Palmer (pictured below) is found brutally murdered MacLachlan's eccentric FBI agent is sent on a seemingly straightforward assignment which finds him slowly picking away the town's squeeky clean veneer to expose the kind of savagely dark critique of American society that Lynch has made his creative playground.
If you haven't seen or heard of Twin Peaks let your imagination off the hook and get your hands on the DVD box-set, if only to discover the macabre secrets that lurk in the woods.
The recent spate of sunny weather has convinced a few of us to dust down our bicycles for a spot of a springtime cycling.
While, we're certainly fans of super-hot cycle designs nothing could convince us to take to the saddle of Aurumania's latest offer which is a solid 24-carat gold and Swarovski crystal encrusted bike with a sexy Brooks saddle and hand-sewn grips.
With its lofty price-tag of £65,000, we're thinking that we'd need a very special lock indeed to keep this bling baby safe from the attentions of Notting Hill's more light-fingered folk.
Ever wondered what it's like to be in the middle of a fashion shoot. Well, take a look at this behind-the-scenes footage shot during our latest spring 2010 shoot with Alexa Chung.
Thrust into the fashion spotlight aged just 16 Alexa carved out a reputation as an in-demand model long before turning her talents towards TV presenting. Gaining notoriety as much for her maverick take on fashion as her sharp-witted on-screen style, Chung quickly gathered a cult following through Channel 4’s Sunday music show, Popworld. And the rest, as they say, is history.
Chung is the modern day It Girl, with handbags named after her and her very own rock'n'roll slice of arm-candy in the shape of Arctic Monkeys' Alex Turner. Last year, Chung was even awarded the trophy for Most Stylish Woman In The World by Vogue, and both the GlamourMagazine Award and Elle Style Award for Best TV Presenter.
Since Bruce Weber shot Jason Priestley for our infamous 1993 ad campaign, Pepe Jeans London has been as meticulous in selecting the hottest fashion photographers to work behind the lens as it has been in identifying the next big celebrity talents to appear in front of the camera. The latest ad campaign is shot by celebrated fashion photographer Tom Munro who since the mid-1990s has become renowned for his directional fashion shoots for the world’s most respected fashion magazines including American Vogue, Italian Vogue, L’Uomo Vogue, Harper’s Bazaar,Numéro and Details. Most recently, Munro played a pivotal role in the restructuring of US Elle.
The campaign was styled by sisters Alexa and Patti Wilson, with Alexa Chung appearing alongside two of today’s most recognisable male models, Tom Guinness and Boyd Holbrook.
Wahey - the Pepe Jeans-sponsored Red Bull team took first and second places in yesterday's Malaysian Grand Prix.
After a disappointing start to the season with Sebastian Vettel's car limping out of the first two races due to mechanical failures, despite taking the pole in both, yesterday the entire team had plenty to celebrate about.
Vettel shot from third to first on the first lap, which is where he stayed until the end of the race.
We're all looking forward to the next leg on April 18 in China. Fingers crossed the cars keep hold of their mojo.
If you're under 30 there's a chance you won't have heard of Jason Priestley, but back in the early 1990s few teenage bedroom walls escaped without a poster or two of the brooding star. Rocketed to fame on the back of the ballistic TV missile that was Beverly Hills 90210 (cast pictured below), the original incarnation of the LA-set teen TV soap, Priestley was the 1990's answer to Jimmy Dean.
Pepe Jeans has always had a knack of partnering with iconic faces for its campaigns and back in the day we linked Priestley up with one of the world's most celebrated fashion photographers of his time, Bruce Weber.
The results were jaw-dropping but alas we've lost many of the original images in the passage of time. The shot pictured was just one in a set of around 15 images. Take a look at the picture at Priestley Mark II, Ed Westwick. This image of the star of Gossip Girl was shot for a recent issue of Arena Homme Plus.
We at Pepe Towers can't help but be reminded, in a misty-eyed kind of way, of that shoot with Bruce and Jason.
Denim may be our number-one passion but we're still hungry for the hottest new stuff, from bands and gangs to clubs and gigs.
Besides providing a moodboard of the influences orbiting our world, the Pepe Jeans blog gives us the chance to take a daily snapshot of life at this international denim brand.
From cool shops and fashion trends, to new music and hip friends welcome to the world of Pepe.
