Ever wondered what it's like to be in the middle of a fashion shoot. Well, take a look at this behind-the-scenes footage shot during our latest spring 2010 shoot with Alexa Chung.
Thrust into the fashion spotlight aged just 16 Alexa carved out a reputation as an in-demand model long before turning her talents towards TV presenting. Gaining notoriety as much for her maverick take on fashion as her sharp-witted on-screen style, Chung quickly gathered a cult following through Channel 4’s Sunday music show, Popworld. And the rest, as they say, is history.
Chung is the modern day It Girl, with handbags named after her and her very own rock'n'roll slice of arm-candy in the shape of Arctic Monkeys' Alex Turner. Last year, Chung was even awarded the trophy for Most Stylish Woman In The World by Vogue, and both the Glamour Magazine Award and Elle Style Award for Best TV Presenter.
Since Bruce Weber shot Jason Priestley for our infamous 1993 ad campaign, Pepe Jeans London has been as meticulous in selecting the hottest fashion photographers to work behind the lens as it has been in identifying the next big celebrity talents to appear in front of the camera. The latest ad campaign is shot by celebrated fashion photographer Tom Munro who since the mid-1990s has become renowned for his directional fashion shoots for the world’s most respected fashion magazines including American Vogue, Italian Vogue, L’Uomo Vogue, Harper’s Bazaar,Numéro and Details. Most recently, Munro played a pivotal role in the restructuring of US Elle.
The campaign was styled by sisters Alexa and Patti Wilson, with Alexa Chung appearing alongside two of today’s most recognisable male models, Tom Guinness and Boyd Holbrook.
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