As you can imagine there was plenty of excitement a few weeks ago at Pepe HQ in London's Notting Hill when our gorgeous Denim Defender finally arrived.
We'd been waiting for months for the Land Rover team to kit out the all terrain vehicle and now it's on the road, spanning the length and breadth of the country spreading the Pepe gospel at a roll-call of summer events.
The Denim Defender premise is fiendishly simple. With Pepe people Bradley (pictured left) and Georgina (pictured right) in the cockpit we're visiting campuses and cities, beaches and festivals, helping to get the party started with Pepe giveaways and a myriad of Pepe parties. There are discount vouchers for the faithful and sample sales for the as-yet uninitiated.
We'll be covering each leg of the Denim Defender tour here on the blog as well as on our Twitter and Facebook sites.
Pictured from top you can see Ana from the Pepe team posing alongside the Denim Defender, and retail supremo Jo taking a closer inspection at the upholstery with all-round Pepe whizzkid Ollie.
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