One of the hottest projects which our design team is working on right now is Heritage by Pepe Jeans London.
Rooted in vintage Americana, the Heritage collection is inspired by iconic military and workwear styles from the last 150 years. The beautifully crafted pre-collection includes authentically aged selvedge denims, chinos, shirts, and jackets. With its Americana emphasis our Amsterdam design team has been plundering the history books, finding inspiration in jeans first worn by prospectors in the great American Gold Rush, alongside pleat-fronted denim trucker jackets, 1960s field coats, and chambray shirting.
The Heritage capsule collection has been developed to whet the appetites of buyers before we unveil a full Heritage collection at the spring 2011 edition of Berlin trade show, Bread & Butter.
A couple of weeks ago the London team created a mercantile era look for the Notting Hill showroom, a wall of which can be seen in the main picture.
The pre-collection is now available to buy and wholesale prices range from £28 to £54. We'll report back soon with an in-depth look at each and every style available in the Heritage range.
For more information contact 020 7313 3800 or visit www.pepejeanslondon.com, or www.pepejeanslondon.blogspot.com.
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